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This Is How Gay Hook-Up Application Grindr Are Courting Foremost Advertisers

This Is How Gay Hook-Up Application Grindr Are Courting Foremost Advertisers

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Unless they have tried it on their own, lots of marketers may well not know that gay geo-social network software Grindr features a burgeoning marketing and advertising companies and a potentially profitable future data company.

Grindr states function as prominent all-male mobile social networking worldwide, with almost 10 million users in 192 region. Those customers tend to be explained in Grindr's pitch document to marketers (that you'll read in full below) as "affluent, tech savvy males," just who mainly make on the typical earnings, save money on products or services than direct folk and therefore are very likely to have future travel methods: a perfect target base for marketers.

But's also a potentially high-risk spot for brands to advertise: it is predominantly used to organize no-strings gender, that could be accompanied with offending words (although Grindr has a group of individual moderators to try and stamp this out). (more…)

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